论文英语摘要

In this paper, the study of China's small and medium enterprises, combined with marketing knowledge, the use of Chinese and Western contrast, the combination of theory and practice, analysis focused on China's small and medium-sized marketing carried out in-depth analysis of the status quo, according to China's small and medium-sized marketing the concept of outdated system, lack of a systematic marketing strategy, a low degree of specialization as well as the neglect of network marketing and other issues, citing a number of foreign small and medium-sized success stories, and small and medium enterprises in China made a number of recommendations.

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